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Inside A Creative Ad Agency

Carmichael Lynch Cake

If you haven’t seen the inside of an advertising agency, you are missing out. It’s one of the coolest work environments… I know this because I used to work at one, this one – Carmichael Lynch in downtown Minneapolis. It’s a creative atmosphere. That means, when you walk into the lobby, you can sit on the swing while you wait. When you head to the conference rooms, they’re not just numbered, they are given first names, like “Elton”. Energy runs high and the open work environment helps that. They’ve worked on big clients, like Jack Links Beef Jerky, Porche, American Standard, Harley Davidson Motorcycles and so much more. Their mission, as stated on their new website is this: Carmichael Lynch has a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We create a lasting bond between brands and people.
When it came time for them to release a new logo this past Monday, they called Confectionery Cake Shop to bring them cake – at 9:30am. Yes, at an ad agency, you can eat cake for breakfast. The cake was a custom cutout of the new logo, the letters ‘CL’ in a funky new shape that just feels organic, full of movement, fun and forward thinking. It will easily live in print, online and of course, in cake.

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Meet Minnesota’s Best Wedding Photographers!

You don’t always need an award to prove that you’re the very best, but if you ask Graddy Photography to show you a couple of awards, they will certainly be able to. Even though they were recently awarded the MN Bride Magazine‘s Best Photographer of 2011, Justin & Chrissy Graddy definitely don’t let it go to their head. They are personable and down to earth photographers whom I met at a friends wedding a few weeks ago. The photos from that wedding turned out so beautiful so when it came time for a few product cake shots for an upcoming ad that will run in the Faribault Daily News‘ Wedding Journal as well as Girlfriend Magazine‘s February issue, I knew who to call.

When I walked in, I was graciously greeted and given a tour. Their studio is converted from an old theater in the heart of New Prague. It has a small town feel, but was a wonderland modern equipment, hip and stylish backdrops, vintage furniture, and creative props. The entry area had a gallery with some of the finest photography in the Twin Cities and Minnesota, okay fine, the Universe.

I often joke that I treat my cakes as if they are people and Graddy’s also seemed to treat them in the same way, having them rest on stools, benches and couches. They were gentle with the cakes and knew how to handle them so they wouldn’t become damaged. The shoot went smoothly and the portraits turned out fantastic. It was a stress-free experience for me, which is what we all hope to feel when it comes to hiring a photographer.

Keep an eye out for Graddy Photography. If you’re planning on getting married in 2013, I suggest calling them now as they will book up fast. When you see their portfolio, it’s no wonder brides want them to capture their wedding on camera. You can find a link to their website to the right of this post in my preferred vendor links list. Enjoy!

* The best way you can support local wedding vendors like us is to please take a moment to vote for us for ‘MN Brides 2012 Best of“. You need to vote for at least six vendors for your vote to count, but you do not need to fill out the whole form. Cakes are listed in the #40s. Thanks!

PRWeek Magazine & Carmichael Lynch Spong Congratulate… Julie!

At the Shoot!

When Julie Batliner from Carmichael Lynch Spong in downtown Minneapolis was named one of PRWeek’s 40 Under 40, they wanted to do something special to celebrate. She likes cake, so they called Confectionery Cake Shop to make one. She likes fireworks too, so they called their friends who¬† blow things up. Here is the awesome video congratulating Julie on this awesome achievement.

It was such a fun experience to be on set during the making of this short film. Thanks so much to Carmichael Lynch! It’s makes for an interesting way to celebrate with cake!

 

“Coolest” John Deere Birthday Cake, Featured on the Web!

John Deere Tractor Cake

This week, Confectionery Cake Shop was proud to be featured on the ‘Coolest Birthday Cakes’ websites, where the artist talks about how they created their cake. It offers up some guidance and helps at-home bakers out there who would like to try to create it on their own. You can see for yourself (and try it for yourself) by visiting their website.

Invasion of the ‘Zombie Cupcakes’ – Food features – The Buffalo News

Zombie Cupcakes

Hi Everyone! I usually don’t post other blog news, but I really enjoyed this story about a cake shop in New York and her Zombie Cupcakes book for Halloween. Check it out.. if you dare!

Invasion of the ‘Zombie Cupcakes’ – Food features – The Buffalo News.

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